Episode Four: Kyle Koehler • Wildway

In episode four, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Wildway's co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.

Wildway's Website:  www.wildwayoflife.com

DISCOUNT OPTIONS
Get 20% off when you sign up to become a Wildway Insider and subscribe via text message.  You can also see a selection of discounted products here:  https://www.wildwayoflife.com/collect...​

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Chapters

• 0:47 Background of Wildway
• 1:42 Wildway's sales channels
• 2:20 Kyle's thoughts on going the distribution route
• 3:38 How Kyle assesses the success of each sales channel
• 6:45 Brad explains the common item CPG companies fail to look at
• 7:14 Brad and Kyle discuss Amazon and fulfillment methods and expenses
• 8:44 Negatives associated with keeping fulfillment in house
• 10:31 The systems and workflow Wildway uses for fulfilling orders
• 11:20 Kyle explains his in-house manufacturing process
• 11:30 How Kyle made the decision to go in-house and what he did to manage the expense
• 12:37 The co packing relationship opportunity Wildway seized early on
• 14:48 How manufacturing in-house and co-packing helps the company's margins
• 15:26 Kyle's advice for funding sources and how Wildway gained the cash to grow through a unique loan model
• 16:39 Kyle's advice on how to leverage relationships with bankers and what items they should see to help obtain a loan
• 20:30 How Wildway manages inventory, especially with the raw ingredient management and re-order points as it comes to in-house manufacturing
• 23:25 Kyle explains how much/often Wildway is actively manufacturing
• 23:42 How COVID-19 impacted Kyle's facility operation in TX
• 25:00 Kyle's thoughts on expanding the services side of his business - co-packing and manufacturing, etc.
• 27:18 Kyle explains what he does on a day to day basis at Wildway
• 27:53 Kyle's CPG Do and Don't list