Episode Two: Molly Fienning • Red Clay Hot Sauce

In episode two, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Red Clay Hot Sauce CEO, Molly Fienning.  Molly started her entrepreneurship journey with the company, Babiators.  There she was the CMO, where she spoke to the consumer, helped find their tribe, and helped develop the brand’s voice, look, and feel.

With Red Clay Hot Sauce, she wears all of the CEO hats that she did not have to wear at Babiators. It has been a huge growth opportunity for her on the finance, operations, and team management side of the business.  Molly shares her insight surrounding how she manages wearing all of those new CEO hats.

Red Clay Hot Sauce Website:  www.redclayhotsauce.com

DISCOUNT CODE

For The Month End viewers, Molly offers a discount code for 30% off the entire site - Enter Accountfully30 at checkout.

For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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Chapters

• 1:14 General background on Red Clay
• 2:37 What Molly did with Babiators and how that compares to Red Clay
• 6:00 Red Clay's sales channel overview
• 11:36 Molly's favorite sales channel
• 12:35 Key metrics Molly looks at within channels
• 14:55 Red Clay's operations overview and best practices
• 17:05 The unique way Red Clay engaged an unlikely partner to help produce sauce in mass quantities
• 19:00 How important it was for Red Clay to partner with an Operations Company, like Siddhi
• 19:33 Molly's definition of being a good CEO/COO
• 21:40 Brad explains the common pitfalls of small companies hiring in house too quickly
• 23:46 How Red Clay manages their cash alongside making ingredient and supply purchases for the large retail orders
• 27:17 Brad explains the benefits and pitfalls of new Apps for cash management and small business scaling
• 27:53 Molly's CPG Do and Don't List